Who we are

Established in 2017 by founder Michael Choi in Melbourne, Area Specialist has 
consistently led the way in Australia's real estate industry. Boasting a team of 
the nation's premier real estate agents and property managers, we 
provide an unparalleled standard of service and expertise.


The Area Specialist story
At Area Specialist we have selected the finest agents around the country for their local area knowledge, integrity and enviable track record.

We help our agents create their own brand and business to ensure greater accountability, customer service and results. Our agents know your market best, with a deep understanding of the local communities in which they operate.

We pride ourselves on our superior customer service, open communication and transparency. Our clients have and will always come first. We have partnered with the best technologies to maximise exposure for the properties we bring to market and boast an extensive network of overseas buyers. Whether you are buying, selling or leasing, at Area Specialist you can expect a seamless Real Estate experience.
OUR STORY
Our newest members
    Simi Dehal
    Business Development Manager
    Lyn Correa
    Administration Coordinator
    Mehdi Sayed
    Sales Associate
    Ni Ma
    Executive Assistant to Khaled Arabzadeh
    Nima is your dedicated real estate professional, known for his exceptional negotiation skills, hard work, and unwavering commitment to providing the best possible experience for both buyers and sellers. With a reputation for patience and professionalism, he approaches every transaction with a focus on achieving outstanding results while ensuring clients feel informed and empowered throughout the process. With a sharp eye for detail and a passion for excellence, Nima strives to create a seamless, rewarding experience for all parties. Whether buying or selling, he is here to guide you every step of the way and help you reach your real estate goals with confidence.
    Nima is your dedicated real estate professional, known for his exceptional negotiation skills, hard work, and unwavering commitment to providing the best possible experience for both buyers and sellers. With a reputation for patience and professionalism, he approaches every transaction with a focus on achieving outstanding results while ensuring clients feel informed and empowered throughout the process. With a sharp eye for detail and a passion for excellence, Nima strives to create a seamless, rewarding experience for all parties. Whether buying or selling, he is here to guide you every step of the way and help you reach your real estate goals with confidence.
    Pae Soichuen
    Executive Assistant to Art Sudharm
    Pae Soichuen serves as the Executive Assistant to Art Sudharm, playing a vital role in managing day-to-day operations, ensuring smooth business activities, and supporting both administrative and client-related tasks. Pae communicates with clients, keeping them informed throughout the process and serving as the primary point of contact. By building and maintaining strong relationships, Pae provides timely updates and professional support. Additionally, Pae oversees CRM tools to track leads and interactions, relying on excellent organizational, multitasking, and communication skills, along with proficiency and attention to detail when handling client information.
    Pae Soichuen serves as the Executive Assistant to Art Sudharm, playing a vital role in managing day-to-day operations, ensuring smooth business activities, and supporting both administrative and client-related tasks. Pae communicates with clients, keeping them informed throughout the process and serving as the primary point of contact. By building and maintaining strong relationships, Pae provides timely updates and professional support. Additionally, Pae oversees CRM tools to track leads and interactions, relying on excellent organizational, multitasking, and communication skills, along with proficiency and attention to detail when handling client information.
    Pasan Bethmage
    Executive Assistant to Hardeep Singh
    Cooper Sheppard
    Sales Consultant
    Cooper joined the Area Specialist team in 2024, bringing six years of prior experience in the real estate industry. His passion for exceptional customer service and helping clients achieve their homeownership dreams has been the driving force behind his continued success. With a proven track record of delivering outstanding results for his clients, Cooper remains deeply committed to guiding more people toward realizing their goals. His approach is grounded in his core values of integrity, trust, discipline, and achievement. These values, combined with his competitive nature and outstanding communication skills, make him a trusted advisor in the industry. Outside of real estate, Cooper is an avid sports enthusiast. On weekends, he proudly supports and sponsors the Pakenham Warriors Big V Basketball Team. Additionally, he enjoys playing football and represents Keysborough Football Club.
    Cooper joined the Area Specialist team in 2024, bringing six years of prior experience in the real estate industry. His passion for exceptional customer service and helping clients achieve their homeownership dreams has been the driving force behind his continued success. With a proven track record of delivering outstanding results for his clients, Cooper remains deeply committed to guiding more people toward realizing their goals. His approach is grounded in his core values of integrity, trust, discipline, and achievement. These values, combined with his competitive nature and outstanding communication skills, make him a trusted advisor in the industry. Outside of real estate, Cooper is an avid sports enthusiast. On weekends, he proudly supports and sponsors the Pakenham Warriors Big V Basketball Team. Additionally, he enjoys playing football and represents Keysborough Football Club.
    Om Klair
    Executive Assistant to Hardeep Singh
    Alicia Lee
    Executive Assistant
    Andrew Jones
    Director l Licensed Estate Agent
    With over 30 years in the real estate industry, Andrew has established himself as one of the Peninsula’s premier agents. His longevity in a demanding profession is testament to the dedication and passion Andrew has for helping his clients buy and sell property. A licensed estate agent, accomplished auctioneer, and accredited member of the Real Estate Institute of Victoria, Andrew brings a wealth of experience to the Peninsula property market and has won multiple awards throughout his career recognising his achievements as a top-performing agent at a national level.
    With over 30 years in the real estate industry, Andrew has established himself as one of the Peninsula’s premier agents. His longevity in a demanding profession is testament to the dedication and passion Andrew has for helping his clients buy and sell property. A licensed estate agent, accomplished auctioneer, and accredited member of the Real Estate Institute of Victoria, Andrew brings a wealth of experience to the Peninsula property market and has won multiple awards throughout his career recognising his achievements as a top-performing agent at a national level.
    Young Kim
    Sales Assistant - Michael Sandhu
    Ron Marshall
    Sales Manager
    Ron Marshall is a dedicated real estate professional with a proven track record of success in the Pakenham market. Having relocated to the area in 2015, he brings a wealth of experience and expertise gained from a distinguished career on the Gold Coast. With in excess of 25 years of experience selling properties ranging from modest homes to luxurious beachfront estates, Ron has a deep understanding of the real estate market. His ability to navigate diverse property types and cater to a wide range of client needs is reflected in his impressive sales history and numerous industry awards. If you're seeking a knowledgeable and committed real estate agent who is passionate about helping you achieve your property goals, Ron is the ideal choice.
    Ron Marshall is a dedicated real estate professional with a proven track record of success in the Pakenham market. Having relocated to the area in 2015, he brings a wealth of experience and expertise gained from a distinguished career on the Gold Coast. With in excess of 25 years of experience selling properties ranging from modest homes to luxurious beachfront estates, Ron has a deep understanding of the real estate market. His ability to navigate diverse property types and cater to a wide range of client needs is reflected in his impressive sales history and numerous industry awards. If you're seeking a knowledgeable and committed real estate agent who is passionate about helping you achieve your property goals, Ron is the ideal choice.